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August 07, 2017
AAA Urges Motorists to be Alert When Schools Are Open

Help Keep Children Safe by Driving Cautiously through School Zones

Text Box:   As over 55 million students across the United States get ready to start the 2017-18 school year, AAA urges motorists to slow down and stay alert in neighborhoods and school zones.  With new schedules starting once again for many families, it’s critical to be aware of increased child pedestrian activity before -and after-school hours. The afternoon hours are particularly dangerous for children who are walking.  Over the last decade, nearly one-third of child pedestrian fatalities occurred between 3 and 7 p.m.

AAA’s School’s Open – Drive Carefully awareness campaign was launched in 1946 to help reduce the number of school-related pedestrian injuries and fatalities.  In 2015, more than 343 child pedestrians died and 11,000 were injured nationwide.

 "AAA’s School’s Open – Drive Carefully awareness campaign is designed to curb a trend of unsafe driving behavior as children head back to school," said Amy Stracke, Managing Director, Traffic Safety Advocacy for AAA – The Auto Club Group and Executive Director of the Auto Club Group Traffic Safety Foundation.   “It’s important for motorists to fully focus on driving and remember to be on the lookout for children walking or riding their bicycles to and from school.”

Here are several recommendations from AAA regarding ways drivers can help to keep children safe:
  • Slow down. Speed limits in school zones are reduced for a reason. A pedestrian struck by a vehicle traveling at 25 mph is nearly two-thirds less likely to be killed compared to a pedestrian struck by a vehicle traveling just 10 mph faster.
  • Variable speed zones.  Use extra caution when approaching variable speed zones where speed limits are significantly lower during certain times of the day or when children are present.  Keep in mind that fines may be doubled for speeding violations in school zones. 
  • Come to a complete stop. Research shows that more than one-third of drivers roll through stop signs in school zones or neighborhoods. Always come to a complete stop, checking carefully for children on sidewalks and in crosswalks before proceeding.
  • Eliminate distractions. Research shows that taking your eyes off the road for just two seconds doubles your chances of crashing. Children can move quickly; crossing the road unexpectedly or emerging suddenly between two parked cars. Reduce risk by not using your cell phone or eating while driving, for example.
  • Reverse responsibly. Every vehicle has blind spots. Check for children on the sidewalk, in the driveway and around your vehicle before slowly backing up. Teach your children to never play in, under or around vehicles.
  • Watch for bicycles. Children on bicycles are often inexperienced, unsteady and unpredictable. Slow down and allow at least three feet of passing distance between your vehicle and a bicyclist. If your child rides a bicycle to school, require that he or she wear a properly fitted bicycle helmet on every ride. Find videos, expert advice and safety tips at ShareTheRoad.AAA.com.
  • Talk to your teen. Car crashes are the leading cause of death for teens in the United States, and nearly one in four fatal crashes involving teen drivers occur during the after-school hours of 3 p.m. to 7 p.m. Get evidence-based guidance and tips at TeenDriving.AAA.com
About Auto Club Group Traffic Safety Foundation
Established by AAA – The Auto Club Group in 2010, Auto Club Group Traffic Safety Foundation, Inc. (ACGTSF) is a 501(c)(3) non-profit organization and public charity dedicated to producing a significant and continuous reduction in traffic crashes, injuries and deaths in the communities targeted by its efforts. ACGTSF provides programs, education and outreach to increase public awareness about the importance of traffic safety and improve driving behavior. ACGTSF is funded by voluntary, tax-deductible contributions from organizations and individuals who support ACGTSF’s purpose.

About The Auto Club Group
The Auto Club Group (ACG) is the second largest AAA club in North America.  ACG and its affiliates provide membership, travel, insurance and financial services offerings to approximately 9 million members across eleven states and two U.S. territories including Florida, Georgia, Iowa, Michigan, Nebraska, North Dakota, Tennessee, Wisconsin, Puerto Rico and the U.S. Virgin Islands; most of Illinois and Minnesota; and a portion of Indiana.  ACG belongs to the national AAA federation with more than 57 million members in the United States and Canada and whose mission includes protecting and advancing freedom of mobility and improving traffic safety.
 
 

Contact(s):

Rose White
phone: 402.938.3806

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