The July 4th holiday is time for family celebrations, outdoor concerts, firework shows and more. Tragically, Independence Day also ranks as one of the deadliest holiday periods due to drunk-driving crashes, says AAA. The National Highway Traffic Safety Administration (NHTSA) reports that during the 2014 holiday weekend alone, 164 people were killed in crashes involving at least one driver or motorcycle operator with a blood alcohol concentration of .08 or higher. Those preventable deaths made up 41 percent of the 397 people killed in motor vehicle traffic crashes over the 4th of July holiday period. A recent five-year study (2010-14) conducted by the Insurance Institute for Highway Safety (IIHS) shows that on average, more people die in motor vehicle crashes on Independence Day than any other single day of the year. The IIHS study confirmed that Independence Day is by far the deadliest for motorcyclists, with an average of 26 deaths occurring on our nation’s roadways. To prevent these tragedies, AAA says motorists who plan to drink should always plan to have a non-drinking designated driver or arrange for alternative transportation. Any driver who sees a potential drunk driver on the roadway should report it immediately.